Search Engine Optimization

Search engine optimization (SEO) may best be described as the art and science of optimizing your website hosting, design, content and promotion, with the goal of increasing the number of visitors to your site by placing higher on search engines.

Using the SEOToolSet^TM methodology, SEO improves the quality, quantity, clarity and value of the content on your website. SEO makes a site more relevant and makes this relevant information clear and easily accessible to the search engines. This makes it easier for search engines to include your website when they select the most worthy sites based upon their own, proprietary relevancy factors for rankings.

For companies looking to conduct business online, generate leads and/or establish an online presence, search engine optimization is paramount. SEO is the perfect way to drive qualified customers directly to a website via search engines and directories. Being listed in most organic search engine results is considered free, making search engine listings a highly affordable forum for effective branding and marketing. For smaller businesses with limited marketing budgets, SEO is a cost-effective alternative to high-priced offline advertising such as print ads and billboards. For larger companies, SEO is becoming increasingly important as customers use search engines to shop online, find product information and learn more about organizations.

In addition to providing SEO tools, training and certification, SEOToolSet^TM is also an excellent online resource for the latest information on search engine optimization:

• Read important articles on search engine optimization and learn more about how you can achieve ethical SEO without using any form of search engine spam.


• Learn about the relationships between the search engines and see where each engine gets their sponsored and organic search engine results.


• Stay on top of the latest news in search engine marketing through our frequently updated SEO blog and our monthly SEO newsletter.

If you have any questions about any of the information here, please feel free to contact us at anytime. You may also want to visit BruceClay.com if you are interested in getting a quote for our search engine optimization (SEO) services.

SEOToolSet® Training Testimonial: Has the course increased your appreciation of the subject matter? “Yes. Keyword relationships through the funnel tool.”