PathMaps™ - Web Traffic Analysis and Visitor Path Tracking

See exactly where your website traffic is coming from and how visitors move through your site with PathMaps™. After you have done search engine optimization on your website to increase the traffic to your website, the next step is to make sure that visitors are staying on your site and buying products, making reservations, reading articles or whatever else you would like them to do. With only one line of JavaScript on the bottom of every page, PathMaps™ can help you see:

• What search engines or websites are sending you traffic.
• Which keywords visitors are using to find your website.
• Which pages each visitor views in order.
• Which page each visitor leaves from.

Plus, you can customize this line of JavaScript with an action code so PathMaps™ lets you know when a visitor has bought a product, submitted a question or performed any other action on your website. This gives you an important insight into how your visitors use your website, which keywords bring you the most qualified traffic and which pages need to be edited in order to improve your visitor conversion rate. With PathMaps™, all of this information is available and is presented to you in a simple, easy–to–understand format.

Additional Features

Track Individual Visitors

PathMaps™ sets a cookie on each visitor’s computer to track each time they visit. This can help you identify which pages inspire return visits. Plus, it can help you get a better picture of which keywords may not bring about instant conversions, but which may cause the visitor to return and convert at a later time.

Use PathMaps™ to Track Your Pay-Per-Click (PPC) Campaign

Although most of our SEO tools are designed to improve your site’s organic search engine rankings, PathMaps™ is an excellent tool to use to make sure that you are getting the best return–on–investment (ROI) from your PPC campaign. Use the keyword information to bid on only your highest converting keywords. Then, use the visitor tracking information to see the most popular visitor paths and cut a clear path to conversion for your visitor.

System Requirements

All that is required to run PathMaps™ is that you add a line of JavaScript on each webpage where you would like to track the visitor path. All server activity occurs on the SEOToolSet™, so there are no server side scripts required.