PathStats™ - Web Analytics

Introducing PathStats, a full-featured analytics and reporting tool. Integrated with the SEOToolSet, PathStats leverages IBM data collection and database technology. PathStats offers a complete analytics solution geared toward understanding your visitors, traffic patterns and maximizing ROI. With PathStats, problem areas within your website can be identified, targeted and eliminated, streamlining the process from discovery to conversion.

Data integration with the SEOToolSet™ reports PathStats™ integrates with the SEOToolSet™ reports, allowing you to see the results of your SEO campaign and relevant analytics data within the same reports. Login once for access to the most comprehensive, integrated analytics and SEOToolSet™ available. Correlate ranking position with your site’s actual traffic received.

ROI information directly related with natural search engine rankings Detailed reports and integration with the SEOToolSet™ ranking monitor reports provide a great opportunity to improve ROI. Determine how ranking changes directly affect your bottom line, better enabling you to make smart decisions. PathStats™ will allow you to monitor your conversions and ROI against your search engine rankings over time while also allowing you to obtain separate ROI and conversion data for both PPC and natural search engine traffic.

Campaign Analytics - Compare PPC vs. SEO vs. Email vs. Banner conversions PathStats™ enables you to look at data from all your campaigns and determine what is performing well vs. what is performing poorly. Whether your campaign includes buying keywords, sending out emails, tracking partnerships or measuring the success of internal promotions, PathStats provides you with extensive analysis capabilities.

Path Visualization - Track how visitors navigate thru a purchase or contact path Track how visitors navigate thru a purchase or contact path. Analyze bottlenecks and points of site abandonment. Pinpoint the most common entry pages and paths through the site. Determine the sticky pages and streamline the conversion process for increased ROI.

Traditional Data - Keywords, Browsers, Operating Systems, Referring Sites, Search engines and more! Get all the data you’re used to in clean, easy-to-read reports. Create and schedule custom reports, automating the delivery of information to your email. Track unique visitors, page views, browsers, operating systems, referring sites along with a variety of other data points.