The SEMToolBar is an easy-to-use toolbar that allows users access to statistics relating to online marketing campaigns. The SEMToolBar provides users with powerful tools and information necessary for understanding and monitoring how sites of interest are seen by search engines and thus presented to search engine users. The SEMToolBar will be available for Microsoft Internet Explorer (versions 6.0 and up) and Mozilla Firefox (versions 2.0 and up). The SEMToolBar is available for free download and offers substantial value to users at no cost. For users who choose to subscribe to Bruce Clay's SEOToolSet®, there are additional capabilities accessible through the SEMToolBar.
The SEMToolBar allows searches to be done in the top three search engines: Google, Yahoo! or MSN Search, with additional companion searches added for the Collarity community. Search engines will be added as development continues.
The SEMToolBar also offers an exclusive overlay system, allowing you to see the PageRank, back links and pages indexed for the top 5 results of any search on Google, Yahoo! or Bing. The same information can be obtained for any Web page. With the push of a button, check PR, links, and pages indexed for the page currently loaded into your browser.
The SEMToolBar user interface will accommodate the locale preferences of the user. These preferences will be determined from the operating system settings on the user's computer. The toolbar resources (menus, dialog boxes, text strings, icons or images with text, error messages) will be translated to the following languages:
If the toolbar or toolbar installation program does not have translated language resources that match the user's locale preference, the toolbar will default to using English.
SEMToolBar supports analyzing search results in different search locales. There are three different locale related scenarios:
- The first will analyze search results for your own local search engines or your home locale.
- The second will analyze search results for search engines in a foreign locale as requested from your home locale.
- The third will analyze search results for search engines in a foreign locale as if the search was requested from that foreign locale (or a different foreign locale).
The first two scenarios will be handled by searching directly against search engines in their respective locales. The last scenario will be handled by searching through a search proxy.
The SEMToolBar handles the first two scenarios by allowing the user to select specific search engines for the source of search results. For example, both www.google.com and www.google.co.uk can be selected as search engines.
The third scenario will be handled by allowing the user to specify a proxy server that should be used to access the target search engine. This will allow a toolbar user in South America to directly analyze search results for www.google.co.uk from the viewpoint of their South American locale. Using proxies in the U.S. or in the UK, the South American user can analyze search results from www.google.co.uk as if they are making the search request from the U.S. or from the UK.
The SEMToolBar includes four Search Engines at installation: Google, Yahoo!, Bing Search, and Collarity. The toolbar allows a user to add any search engine. The toolbar then allows a user to select that search engine when later performing searches. The four default search engines support all of the functionality of the toolbar.
One of the main purposes of the toolbar is to provide statistics for SEOs. There are eleven statistics currently gathered by the toolbar:
|Page Rank||The Google page rank.|
|Site Count||The number of pages indexed by the currently selected search engine (no custom search engines allowed)|
|Inbound Links||The number of inbound links shown by the currently selected search engine (no custom search engines allowed)|
|Cached Date||The date the page was last cached by the search engine.|
|Cached Page||A link to the HTML currently cached by the search engine.|
|Cached Text (Google only)||A link to the text representation of the page cached by the search engine.|
|Directory Listing (DMOZ)||Whether the domain is in the DMOZ Directory Listing.|
|Directory Listing (Yahoo!)||Whether the domain is in the Yahoo! Directory Listing.|
|Whois Information||A link to the whois information for the ranked pages' domain.|
|Age of Domain||The age of the page's domain.|
The statistics are gathered and provided on a per page basis. The system will cache the statistics for up to seven days. If a requested statistic is already in the cache the system should simply return the cached value. Each statistic is cached separately.
Another great function of the SEMToolBar is keyword statistics. The Search Engine Optimization/KSP Tool is provided through the SEOToolSet®, which leverages a Microsoft keyword API. There are five statistics that will be provided in the current SEMToolBar:
|Average Daily Activity||Average number of times per day that this key phrase is searched for.|
|Cost Per Click||Average cost per click for an Ad placed in a Search Engine for this key phrase.|
|Average Click Through||Average click thru rate of an ad for this key phrase. Click thru rate is defined as: (number of clicks/number of times the ad was shown)|
|Categories||Different Vertical Categories that a key phrase falls into.|
|Monthly Trending||Graph of the average monthly activity, trended over the last year. This will allow the user to see seasonal changes in the key phrases like "Christmas Cards", even when they are researching the word in June.|
The SEMToolBar provides a Keyword Tracking feature for SEOToolSet® members. Keyword Tracking displays information about the index history of a page for Keywords.
Keyword Tracking consists of the following items:
Keyword — This is the Keyword (or phrase) being followed. The user wants to know what position or index tracked pages have in the search results when this Keyword is used as a search query. The user also wants to follow the tracked pages' position in the search results over time.
Current Index — This is the current index or position of a tracked page in the search results produced by searching with the specified Keyword. If the tracked page does not appear in the top 50 results, the text "Not Ranked" is displayed in red.
Index Change — This is the number of positions that the tracked page has changed from the last value stored by the SEOToolSet®. The frequency that the SEOToolSet® stores the index is configured in the SEOToolSet®. The default setting is 14 days. The SEMToolBar retrieves the last index value and the date that it was saved from the SEOToolSet®. The Current Index is compared with the Previous Index to calculate the Index Change.
Since — The "Since" value is the date that the Previous Index was calculated and stored by the SEOToolSet®.
Download the Free SEMToolBar Now
Like the Search Engine Relationship Chart, there is no charge for this toolbar. It is provided with no obligation or commitment.
NOTE: The beta version of the SEMToolBar requires Microsoft Windows, Microsoft .NET Framework.