About Bruce Clay’s SEOToolSet
SEO Training Courses

Bruce Clay teaching SEO training courseBruce Clay teaching an SEO training class in California

At SEOToolSet Training, you’ll learn effective, ethical SEO that will help you move the needle for your website.

This comprehensive program of back-to-back SEO courses offers Standard and Advanced training, which you can take in a single week.

You get training + tools: All attendees receive a year-long subscription to the SEOToolSet suite of diagnostic tools. Whether you take just the Standard training or both Standard and Advanced, you will leave equipped with both the knowledge and tools needed to perform effective search engine optimization.

While you may take the Standard and Advanced training courses at different times, for the most comprehensive education experience we recommend dedicating 4.5 days to take both SEO courses consecutively.

View the schedule of Standard and Advanced courses to see dates and locations of upcoming training classes, or jump to see prices. When you’re ready to register securely, click the button below!

Standard SEO Training Course

Training attendee testimonial

The SEOToolSet Standard training is a 3-day SEO course suitable for all experience levels. You’ll be introduced to organic SEO methodologies including on-page and off-page optimization, user experience, SEO web design, content ranking factors, mobile best practices, and siloing site architecture.

Attendees of SEOToolSet Standard training walk away understanding:

  • Ways to discover how your customers search for your businesses online
  • The various search channels, including organic search, paid search, local search and other verticals where a business can appear
  • Insight into how search engines rank results, including on-page elements, site architecture and off-page factors
  • How to optimize a business website and online presence to increase the likelihood of ranking for relevant search verticals
  • How to stay away from manipulative SEO tactics that can cause search engine penalties and ranking drops
  • Mobile website SEO and user experience best practices

Note: Attendees must complete Standard at least once before taking the Advanced training course. Read on for what each course includes.

Special offers for training

SEOToolSet Standard Training Facts at a Glance

SEO training course: SEOToolSet Standard training
Course length: 3 days
Cost: $1,795
Tools included: One-year complimentary subscription to SEOToolSet tools for up to 3 website projects, and Ranking Monitor and inbound link reports
Requirement details: Successful completion of the SEOToolSet Standard training course is required for any individual wanting to take the SEOToolSet Advanced SEO training course. Following completion of the Standard training course, analysts are invited to take the 1.5-day SEOToolSet Advanced training course annually to keep their professional skills up-to-date and in line with current industry standards.
Who should take this course? Business owners, marketing managers, IT specialists and SEOs interested in learning basic and intermediate search engine optimization skills.

Advanced SEO Training Course

The SEOToolSet Advanced training course builds on skills acquired in Standard training and dives deeper.

Testimonial from a student

You’ll learn technical SEO considerations, advanced siloing strategy and natural link acquisition, with a hands-on lab experience using the SEOToolSet. Completing the Advanced SEO training course also makes you eligible to become an SEOToolSet Certified Analyst upon passing the certification exam.

Attendees of the SEOToolSet Advanced SEO training are equipped with an up-to-date strategy for organic optimization that accounts for Google’s constantly changing algorithms and technologies. Walk away with a deeper understanding of:

  • Google updates and penalties, and associated SEO strategy revisions
  • Newly introduced SERP features and how to take advantage of the technologies that power them
  • Technical SEO concepts, from creating XML sitemaps and diagnosing server issues, to successfully migrating a website without sacrificing rankings
  • Advised link acquisition tactics and inbound link analysis
  • Advanced siloing strategy
  • How to use the SEOToolSet to improve your website’s on-page ranking factors, linking structure, keyword targets and competitive positioning
  • What to expect from the SEOToolSet Certified Analyst test

Before you can take Advanced training, you must complete the Standard training course at least one time.

SEOToolSet Advanced Training at a Glance

SEO training course: SEOToolSet Advanced training
Course length: 1.5 days
Cost: $1,195
Tools included: One-year complimentary subscription to SEOToolSet tools for up to 5 projects, and Ranking Monitor and inbound link reports
Requirement details: You must complete Standard training in order to be eligible to take Advanced training. Successful completion of the Advanced training course is required in order to become a SEOToolSet Certified Analyst.
Who should take this course? Anyone wanting an advanced understanding of search engine optimization best practices and technical methodology. Also, any person interested in receiving the benefits of being an SEOToolSet Certified Analyst.

Have questions? Call us and talk with a training coordinator: 805-517-1900