SEOToolSet Training Courses:
Time-Tested SEO Training Taught Around the World

Receive SEO training in a classroom setting.

SEO best practices are constantly evolving. Is your website keeping up?

SEOToolSet Training is a search engine optimization training program led by experienced SEO specialists from Bruce Clay, Inc., including “founding father of SEO” Bruce Clay himself.

Taught in classroom settings around the world, SEOToolSet Training is an excellent choice for those looking to learn SEO methodology in an interactive environment where questions are welcomed and encouraged.

See upcoming training dates and locations.

Who Should Take SEO Training?

Business owners, marketing managers, IT specialists, web developers and SEOs of all experience levels alike benefit from our course. Many take it year after year, just to keep their SEO skills fresh.

training attendee testimonial

You’ll learn everything from how search engines work to advanced SEO techniques and how they fit into a broader digital marketing strategy. All of our SEO methodologies are ethics-driven and strictly adhere to search engine guidelines, so you can rest easy knowing that the techniques being discussed will help you avoid ever being penalized by the search engines.

The information you’ll hear in SEOToolSet Training and our constantly updated materials will teach you organic and technical SEO skills that you can use to improve the rank, reach and revenue of your websites (or your clients’). The course provides face-to-face learning that goes beyond what reading an SEO tutorial or book can teach you.

While we encourage anyone with a vested interest in search engine optimization to attend SEOToolSet Training, we find our SEO training program especially suitable for the following individuals:

  • Small and mid-sized business owners with or without experience implementing digital marketing strategies.
  • Marketing managers overseeing SEO, because they must understand SEO fundamentals to make sure their team meets requirements related to increased search traffic and conversion.
  • IT professionals and web designers seeking to help search engines discover, crawl, access and interpret websites and apps.
  • Online marketers interested in learning SEO best practices and how to use SEO tools to improve their search engine ranking and user experience.
  • Advanced search engine optimization specialists seeking updated information on Google’s constantly changing technologies, infrastructure, algorithms, platforms and guidelines.

SEOToolSet Training Courses

Learn more about our two-part SEO training program
with Standard and Advanced courses and the curriculum
of each course.

SEOToolSet Certified Analysts Program

Read about our certification program and the benefits of being a Certified Analyst.

Learn SEO from Top Industry Trainers

SEOToolSet Training is led by Bruce Clay and Mindy Weinstein, two experienced SEO analysts with comprehensive hands-on knowledge of organic search engine optimization techniques, and tech industry ebb and flow.

SEOToolSet Training instructors Bruce Clay and Mindy Weinstein at an SMX event.

Bruce Clay is a search engine optimization expert who has been breaking new ground in digital marketing and offering SEO services since 1996. Fondly referred to as one of the founding fathers of SEO by the search marketing industry, Bruce is the founder and president of Bruce Clay, Inc., the exclusive SEO workshop trainer at Search Marketing Expo (SMX) conferences in the U.S., and recipient of the Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing.

Mindy Weinstein is the director of training at Bruce Clay, Inc., where her tasks include training Bruce Clay, Inc. SEO analysts on industry best practices as well as teaching SEOToolSet Training courses. Coming to the Bruce Clay, Inc. team with 15-plus years of experience in marketing, Mindy is a published author, a regular speaker at search marketing conferences such as SMX and Pubcon, and a skilled educator with experience teaching college-level business and marketing courses.