Bruce Clay SEO Training Courses:
Time-Tested SEO Taught Around the World

Bruce Clay teaching a class SEO

SEO best practices are constantly evolving. Is your website keeping up?

Our search engine optimization training program is led by experienced SEO specialists from Bruce Clay Inc., including “founding father of SEO” Bruce Clay himself.

Taught in classroom settings around the world, Bruce Clay SEO Training lets you learn SEO in an interactive environment where questions are welcomed and encouraged.

See upcoming training dates and locations.

Who Should Take SEO Training?

Business owners, marketing managers, IT specialists, web developers and SEOs of all experience levels benefit from our SEO courses. Many take it year after year, just to keep their SEO skills and knowledge fresh.

training attendee testimonial

Anyone with a vested interest in search engine optimization is encouraged to attend our SEO training. Our classes especially benefit:

  • Owners of small and mid-sized businesses with or without experience implementing digital marketing strategies.
  • Marketing managers overseeing search marketing, because they must understand SEO fundamentals to make sure their team meets requirements related to increased search traffic and conversion.
  • IT professionals and web designers seeking to help search engines discover, crawl, access and interpret websites and apps.
  • Online marketers interested in learning SEO best practices and how to use tools to improve their search engine ranking and user experience.
  • Advanced search engine optimization specialists seeking to keep their knowledge sharp on Google’s constantly changing technologies, algorithms, platforms and guidelines.

What You’ll Receive

You’ll learn everything from how search engines work to advanced SEO techniques and how they fit into a broader digital marketing strategy. All of the methods taught in our SEO course are ethics-driven and strictly adhere to search engine guidelines. So you can rest easy knowing that the techniques being discussed will help you avoid ever being penalized by the search engines.

Our continually updated course and materials will teach you organic and technical SEO skills that you can use to improve the rank, reach and revenue of your websites (or your clients’). The course provides face-to-face learning that goes beyond an SEO tutorial or book.

What’s more, each attendee also gets a one-year subscription to the SEOToolSet® for up to 3 website projects! This also includes the Bruce Clay SEO WP plugin for sites on WordPress.

We make sure you are equipped with knowledge AND powerful tools and reports you can use for your SEO projects. Click below to find out more about our SEO course curriculum.

Learn SEO from a Top Industry Trainer

Classes are taught by Bruce Clay, who brings unparalleled experience as an analyst and teacher. He has comprehensive hands-on knowledge of organic search engine optimization techniques, and tech industry ebb and flow.

Bruce Clay

Bruce Clay is a search engine optimization expert who has been breaking new ground in search marketing and offering SEO services since 1996. Considered one of the founding fathers of SEO by the search marketing industry, Bruce is the president of Bruce Clay Inc.; the exclusive SEO workshop trainer at Search Marketing Expo (SMX) conferences in the U.S.; and the recipient of a Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing.