Free SEO Tools by SEOToolSet

There are two ways you can use our SEO tools:

  • Free samples: We make select tools from the SEOToolSet suite available for free without logging in. They’re embedded on this page and you can run them as many times as you’d like — no registration required. These are stand-alone, project-free tools you can use on demand, but they won’t save or collect your data long-term for an SEO project.
  • Subscription tool set: The SEOToolSet gives you advanced tools and reports built for professional SEOs, but priced at just $24.95/month so that anyone concerned about a site’s SEO can use them.

No commitment required. 30-day money back guarantee.

Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports. Our free-version tools run instantly on this page, with no download or registration required. We call these “free tool samples” because you can run them on the fly, without signing up for a thing. Try one or all of our free tools and reports:


We invite you to use these free search engine optimization tools as often as you like, so bookmark this page.

NOTE: These are lightweight versions of the tools available in the SEOToolSet. To protect server performance, results are truncated for some of the embedded reports.

Need more power? Find out more about a risk-free SEOToolSet subscription! There’s no commitment required to start using the full SEOToolSet, the tools the SEO analysts at Bruce Clay, Inc. use every day. Why wait? It’s easy to start using your own suite of SEO tools!

Keyword Suggestion Tool

Looking for more keyword ideas? For any seed keyword, the Keyword Suggestion tool delivers related words and phrases pulled from actual search query data. Search engines look for semantically rich content to judge the expertness of a website, so you want to include topic-appropriate synonyms and associated words.

Enter your top keywords one at a time below. You’ll get five suggestions to enhance your keyword research. The tool also delivers data like average monthly search volume (Activity), cost per click (CPC), and click-through rate (CTR) to help you gauge how valuable and competitive each term might be.

Search Engine Optimization/KSP Tool

Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions. This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly.

Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000. Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword. Roll over each keyword to see its search demographics and learn more about a keyword’s target audience. Each keyword’s top search engine categories are also viewable.

Enter up to 12 keyword phrases, one per line or separated by commas, and click Run KSP.

Single Page Analyzer

For SEO, it is critical that you identify the best keywords used on your competitors’ top-ranking pages. Enter a URL below to run the Single Page Analyzer tool and analyze any web page (the competition’s or your own). You’ll see:

  • Title and meta tag information
  • Text metrics and readability
  • Frequently used words and phrases (the top 30 or so)

The Single Page Analyzer is the most popular of our free SEO tools. SEOToolSet subscribers get the tool on steroids, with a complete keyword list and many more tabs of data (learn about subscribing).

SEO Multi-Page Information Tool

Want a swift way to see the critical on-page elements for a bunch of web pages, all in one place? The SEO Multi-Page Information tool shows the page title, meta description and meta keywords, H1 and canonical tags for up to six pages. Enter up to six URLs (one per line) and click Get Data.

Check Server Page

When search engine spiders visit your website, it’s important to make sure they can crawl around easily and index the maximum number of pages possible. Use the Check Server Page tool to quickly verify the spiderability of your site. After reading the server’s response headers, the tool reports any potential roadblocks that could cause a problem for search engine spiders. You can run it anytime as a precaution, but it’s especially useful before you submit your site to search engines for indexing new content.

Knowing what’s under your server’s hood can help you keep your site humming. A clean server ensures the best possible environment for search engine indexing as well as user experience.

Enter the URL of any web page to run the Check Server Page tool below. Redirects (301 redirects are OK, but all other types are not recommended) and any problems detected will include the server error codes and other details, so you can resolve issues that could impact your website’s ranking and visibility in search results.

SEO Cloaking Checker

Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders. For search engine optimization, cloaking is generally considered bad practice and should be avoided. Search engines want to index what the user sees, and can get pretty suspicious and even levy penalties if they think something deceptive is going on.

Enter your site below to check for cloaking in the eyes of various search engines and web browsers. If you find any cloaking issues, we suggest you investigate and resolve them appropriately.

If you like how these free SEO tools work for you …

The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. You get SEO-focused data that tracks your SEO progress with scheduled reports and reveals problems with indexing, mobile-friendliness, and other issues so you can proactively manage your SEO projects. These tools also go the extra mile to provide search engine best practices along with data analysis.

Signing up is risk-free! So try the full-version SEOToolSet and get access to advanced SEO tools.