SEOToolSet™ Mission Statement

Bruce Clay is quoted as saying, "It is not the job of an SEO to make pigs fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle." It is our job to provide tools and services to SEOs.

The purpose of the SEOToolSet™ is to popularize search engine optimization as a vital part of website development, marketing and promotion. Search engines have become an integral part of how people surf the web. While there are other means of getting traffic to your website (banner ads, e-mail campaigns, word of mouth), there is nothing as cost effective as having your website rank for relevant keywords in free organic search engine listings. Our mission is to provide everyone with the tools and the training needed to properly optimize their website in a way that improves their website content and helps the search engines become more relevant.

Our Philosophy on Search Engine Optimization (SEO)

We believe that SEO is about helping websites be as relevant as possible so that they will rank for appropriate keywords on search engines. We follow the SEOToolSet™ Code of Ethics and work to improve the search engine experience by making relevant content spiderable and easy to categorize. We are strongly anti-spam and believe that there should not be any discrepancy between what a person sees and what the search engine spider sees in order to make sure that all content listed on search engines is relevant to people. Above all, we do NOT see SEO as trying to beat the engine because if you beat the engine long enough, eventually it will die. Our mission is to make search engines as useful as possible, so people continue to use them and we will continue to be employed. It is that simple.

Learn more about us and visit us sometime. We hold SEO seminars year-round at our training facility in Simi Valley, California.