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SEO Tools, Training and Certification
for Digital Marketers

The Story behind SEOToolSet

In January 1996, Bruce Clay began helping websites rank in search engines. With his background in math and engineering, it wasn’t long before Bruce figured out a more efficient way to analyze a web page and programmed the first-ever software tool for keyword analysis. That simple program led to others, and soon the tools produced by Bruce Clay, Inc. were in high demand as the fledgling SEO industry grew. Even today, the tradition continues — you’ll find many free SEO tools on this site.

By 2000, search engine optimization as a field was exploding. As during the Gold Rush, enterprising opportunity seekers sought a stake in top search engine rankings. And in those Wild West days, rules and best practices were hard to come by. People trying to rank in search results tried all variety of tactics that went against the best interests of web users. Manipulative tactics known as spam abounded. That’s when Bruce had an idea. The industry needed solid training in effective and ethical SEO.

Bruce realized he needed to start sharing his SEO know-how along with his tools. The first SEOToolSet Training was held in 2000, and the following year Bruce penned an SEO Code of Ethics that has since been translated into 18 languages. Offering a way to become an SEOToolSet Certified Analyst soon followed, which is a certification for marketing professionals committed to following ethical SEO standards to “do no harm” to their clients.

Since then, thousands of attendees have learned SEO methodology and best practices in SEOToolSet Training courses around the world.

SEO Tools & Training to Equip Digital Marketers

Digital marketing now encompasses an array of skills including search engine optimization. It’s expected that everyone who touches the online business, from web developers to the CMO, understand at least the principles of SEO so they can work together. And those on the team specifically tasked with SEO need powerful tools to track progress and make sure the site stays visible in search results.

SEOToolSet Training and tools have answered these needs for many, many businesses. In its sixth generation, SEOToolSet remains software created by SEOs, for SEOs. And with Version 6, we’ve streamlined the pricing down to just two choices - you can subscribe free-forever to SEOToolSet Lite or pay a low monthly fee for SEOToolSet Pro.

Find out more about SEOToolSet tools and training.

SEOToolSet Training Schedule

Location of SEOToolSet Training
in Southern California

Upcoming training dates and locations:

California Classes
  • July 11-15, 2016
  • September 12-16, 2016
  • December 5-9, 2016
International Classes & Conference Workshops
  • Milan, Italy - June 8-9, 2016
  • Search Marketing Expo (SMX) Advanced:
    Seattle, WA – June 21, 2016
  • Search Marketing Expo (SMX) East:
    New York, NY – September 26, 2016
See full schedule